Three tiers. No time bomb.
The base product is free and uncrippled — there is no trial to time-box and nothing that expires. Pro is $120/month, framed as the cost of keeping your spark bright. That is the whole pricing story.
- Every core capability: voice, memory, brain, hands, bridge, controls, skills, status, update
- No nag screens, no locked features, no countdown
- Your data on your machine, always
- Everything in Free, with deeper reasoning architectures
- Paid monthly, direct to the maker — no ad-funded free tier, no cloud-data subsidization
- Cancel anytime; your memory and files stay on your machine and stay accessible
- Early-adopter pricing for the first 500 users
- For teams and practices with multi-machine workflows
- Pricing lands with the Studio launch
- Waitlist opens with the Q2 2027 release
Four anchors. Pick the one that matches your day.
Against ChatGPT Plus — $20/month
Six times the price, for a different category of tool. Plus is a chat window in a browser tab. Blue Spark is a persistent colleague that lives on your machine, remembers you in five layers, and works the files on your disk.
Against ChatGPT Team — $25–60/user/month
Comparable price for a tool that owns the whole workflow instead of one window of it. If your firm already pays per-seat for AI, Pro lands inside the range you already accept.
Against a junior contractor — $2,000–4,000/month
Six percent of the cost, for the document work a junior spends most of their day on: pulling contradictions, reconciling lines, tightening drafts. The judgment stays with you. The grunt work doesn't.
Against your recovered time
An hour a day returned to real work is the anchor that matters for most people. At any professional billing rate, an hour a day pays for Pro before the first week closes.
We are not subsidizing ourselves with user data. We are not running ads. We are not training models on conversations. The product has a real cost. The user pays that cost directly.
The free tier is uncrippled by design. No nag screens. The upgrade happens because the user wants it, not because we forced it. A tool you can use free forever has to earn its price every month — that pressure makes the product better.
Paid on top of Pro. Never bundled.
| Add-on | Price | Why it's priced this way |
|---|---|---|
| Voice cloning | $25 one-time | A single act of creation. Once it's yours, it's yours — you paid to shape it, so you value it. |
| Custom persona | $15/month | An ongoing craft: the persona you tune keeps adapting to how you work. |
| Marketplace skill packs | $10–30/month each | Domain expertise from creators, priced by the people who built it. |
| Practical-office skill bundle | $40/month | Compounding value: the more the skills see of your work, the more they do. |
What we will never do.
- No fake countdowns.
- No "X people viewing" banners.
- No hidden auto-renew.
- No pre-checked email boxes.
- No decoy tier inflated to make another look cheap.
- No bait-and-switch — the free tier never converts away from you.